Setting Up SMS Go to Comply With GDPR

GDPR is European data protection and privacy regulation that became law in May 2018. This law protects the privacy and personal data of individuals within the European Union, as well as addresses the export of data outside of EU borders.

GDPR puts privacy in the hands of European citizens and centralizes the rules and processes businesses must follow in order to guard and respect the interests of the European people.

This article will give you some insight on how to abide by GDPR regulations. We'll talk about the following:

  • How to update your Privacy Policy

  • How to get customer consent and collect subscribers

  • How to setup checkout opt-in

Things to keep in mind:

  1. Your store’s Privacy Policy needs to be explicitly stated on your checkout page. Customers will be required to read it over and agree to it.  

  2. Give customers the option to subscribe through a subscription form

  3. All agreement forms must clearly be visible to customers prior to giving their consent.

How to Update Your Privacy Policy

Step 1/3 - From the Shopify Menu, click on Settings and go to Legal.

Step 2/3 - Scroll down to the Privacy Policy section. If you don’t have one yet, click on Create from template. If you do have one in place, skip to the next step.

Step 3/3 - Add the following text inside your privacy policy and hit Save.

Text Marketing Terms and Conditions:
We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions. By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form, or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase. If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted for as a reasonable means of opting out. Message and data rates may apply.

Set Up Checkout Opt-In - Marketing Compliance

Step 1/5 - From the Shopify Settings page click on Checkout.

Step 2/5 - In the Form options section under Shipping address phone number make sure to tick Optional.

Scroll down to Checkout language and click Manage checkout language.

Step 3/5 - Using the CTRL+F shortcut find Checkout marketing on the page. Under Accept marketing checkbox label, paste the following text in the box: 
"Sign up for exclusive offers and news via text messages & email."

Step 4/5 - Next, find the Phone label setting on the page using CTRL+F. In its field box, paste the following text: 
“Phone number for updates and exclusive offers.”
Step 5/5 - While on the same page, search for Checkout shop policies. Under Privacy Policy paste the following text:
"I consent to receive recurring automated marketing by text message through an automatic telephone dialing system. Consent is not a condition to purchase. STOP to cancel. Message and Data rates may apply."
Scroll up and click on the Save button.

Great job, you have now updated your checkout opt-in to comply with GDPR.